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You can add a Facebook event cover to any event you host or cohost. First, log into your Facebook account and tap the button showing three parallel lines. This will give you a menu of options. Choose the one named Events (you may have to tap See More first). Go to Your Events, then Hosting. Select the event you would like to add a cover to. Tap Manage > Edit. Now you can tap Add Photo to either add a new cover photo or to replace an existing cover image. Once you've selected your new image, tap Done, then tap Done again in the top right. Boom, you have a brand new event cover!
Facebook recommends sizing your event covers at 1920 x 1005 pixels, or a 16:9 ratio. If your image is smaller, Facebook will stretch the image to fit, meaning that your image may end up being distorted. On the other hand, if your image is larger then Facebook may crop it, meaning part of your image (and possibly part of your carefully thought out messaging) will get cut off. Keeping an eye on your image size and designing your covers to carry the most essential information safely toward the center of the image will help prevent anything from obscuring that information.
There are three essential elements to a Facebook event cover. To start with, you will need an amazing image to base your cover on. This can be your own image, or a licensed one. (Have we mentioned that Shutterstock has a library of over 4 million photos, vectors, and illustrations?). Next you'll want your logo, or other branding graphics your customers will recognize. Finally, you need to include the most essential information about your event on the event cover itself. Keep your graphics and text to a minimum to avoid cluttering your cover and confusing viewers, but include enough detail so your attendees know who you are and why they want to come to your event. Also, it's best to keep your most important design elements and information as close to the center of your design as possible. This will prevent anything from getting cut off along the edges when you upload your photo to Facebook.